Our Story


our brand

Our passion at Munchkin & Bear is creating children's homewares for stylish families.

We believe in beautiful shared spaces that the whole family can enjoy. Our products are designed with a clean, modern aesthetic and soft muted tones, to complement any room of your home. They are designed with safety, practicality and affordability in mind.


our founder

Munchkin & Bear was created after its founder Alana had her second child. Whilst she adored motherhood, she felt her home was beginning to look more like a crèche than a nurturing space.

"I love babies and all things beautiful. But when we had children I started to feel suffocated by all the primary coloured baby gear creeping in. I needed our home to feel like a calm space that reflected us and our style, so I could enjoy motherhood there. When the children went to bed I needed to unwind (ok, drink wine) with my husband and switch off from mum-mode!”.

One of her biggest irritations was finding a padded baby play mat that didn’t pull apart in puzzle pieces, wasn’t brightly coloured or covered in childish patterns and was also reasonably priced. When she couldn't find it, she took the plunge and decided to develop it herself.

And so Munchkin & Bear was born. With her background in Marketing and Product Development, Alana set out to design a practical baby play mat, that her stylish mumma friends would happily leave on display in their living rooms.

The gorgeous baby play mats became instant bestsellers, and coninue to sell out just days after each re-stock arrives. In fact, in less than 2 years post launch, they now have homes in over 9,000 Australian homes!

They also led the way to many other beautiful products and we are excited about growing the range even further.


why munchkin & bear?

Our brand name "Munchkin & Bear" was chosen to reflect the unique, captivating and complex character of each child. No two are the same and your love for them is like no other!

 “My own ‘munchkin’ Chloe, is the sweetest, kindest, calmest little soul, filled with love and light. And Rupert ‘bear’ is the cheekiest, funniest, non-stop little guy, who fills our home with laughter, chaos and mess."


Whether you have a sweet munchkin at home or a cheeky bear, we truly hope they love our products.

We are grateful for your support.




Munchkin and Bear
Munchkin Mats Pty Ltd
ABN: 23169020080
Registered Trading Address:
17/38 Limestone St 
Darra, QLD, Australia, 4076